{"id":48,"date":"2019-04-22T20:29:49","date_gmt":"2019-04-22T19:29:49","guid":{"rendered":"https:\/\/psd2meniet.nl\/?p=48"},"modified":"2019-09-17T09:03:05","modified_gmt":"2019-09-17T08:03:05","slug":"op-ex-kankerpatienten-gerichte-reclame-gebaseerd-op-likes-niet-in-strijd-met-wet-wel-met-privacy","status":"publish","type":"post","link":"https:\/\/dev.psd2meniet.nl\/en\/op-ex-kankerpatienten-gerichte-reclame-gebaseerd-op-likes-niet-in-strijd-met-wet-wel-met-privacy\/","title":{"rendered":"Advertising aimed at ex-cancer patients based on likes is not against the law. Does it violate privacy?"},"content":{"rendered":"

On 25 September, the Advertising Code Committee did the following verdict\nin Case 018\/00311<\/a> where a person complained about advertisements of\nthe Trimbos Institute on Facebook. It was about advertisements, clearly meant\nfor (ex)cancer patients, not for a program for people with \"interest\" in\ncancer. According to the plaintiff, Trimbos has knowingly used the advertisement,\nusing individual data from Facebook users and personal\nhealth data directed to (ex)cancer patients in order to\nreach. The person's privacy is violated.\nDuring the treatment, it is checked whether the law has been broken.<\/p>\n\n\n\n

Trimbos indicates that it receives no information about the persons and only\nbut advertising space to rent. Facebook indicates: \"Although in the strict\nwithin the meaning of the law, there is no question of processing special personal data\nin the processing of interests that the Facebook group only derives from\nkeywords on pages and apps visited (and not also from the content of\nprofiles), it is a high-impact data processing operation for\ninvolved. This is a continuous process that is invisible to users.\nobservation of a large part of their (intimate) surfing behaviour and app use,\nprohibiting advertisers from notifying interested parties of which\nprofile features they are selected. The core of the privacy legislation is the\npreventing processing operations that pose a high privacy risk\nof those involved. For this reason, the Facebook group is in any case under an obligation to\nin order to inform those concerned in more detail' and then refers to the press release\nof the Authority Personal data of 3 July 2018<\/a> wherein\ninformed that the concerns expressed in this earlier report of the PfA have in the meantime become\nremoved, for example by better informing those involved. According to\nthe AP<\/a> \"offered Facebook advertiser the opportunity to target\non the sexual preferences of users that they can indicate in their profile.\nAt the insistence of the AP, Facebook removed this option in 2017 for\nEuropean users\".<\/p>\n\n\n\n

So, according to the ruling, it's a person who doesn't appear in her profile\na particular piece of personal data, but this data is from her\nFacebook behavior met, namely her 'likes' and click behavior, to make that\nshe's an ex-cancer patient. In view of the parties' submissions,\nit is clear that the advertising message in question referred to the\nprocessing of interests derived from 'likes' and\/or click behaviour of the complainant\non Facebook and not from the content of a personal completed\nFacebook profile. There is insufficient reason to change the way Facebook\nand\/or Trimbos have used the search and 'like' behaviour of the complainant to create a\nto bring a specific advertising message to its attention, to consider it as a\nprocessing of special personal data within the meaning of the law. And therefore\nthis is not considered a violation of the law. The message does not leave\nto know whether the complainant is satisfied with this verdict.<\/p>","protected":false},"excerpt":{"rendered":"

On 25 September, the Advertising Code Committee ruled in case 018\/00311 in which a person complained about advertisements for the ... <\/p>\n

Read More<\/a><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":"","post-thumbnail":"","entry":"","entry-cropped":"","entry-fullwidth":"","entry-cropped-fullwidth":""},"post_excerpt_stackable_v2":"

De Reclame Code Commissie deed op 25 september uitspraak in casus 018\/00311 waarbij een persoon klaagde over advertenties van het Trimbos Instituut op Facebook. Het ging om advertenties, duidelijk bedoeld voor (ex)kankerpati\u00ebnten, niet om een programma voor mensen met \u201cinteresse\u201d in kanker. Volgens de klager heeft Trimbos met de advertentie willens en wetens, gebruikmakend van individuele data van Facebook-gebruikers en persoonlijke gegevens omtrent de gezondheid er op aangestuurd om (ex)kankerpati\u00ebnten te bereiken. De persoon vind zich geschaad in haar privacy (persoonlijke levenssfeer). Bij de behandeling wordt nagegaan of de wet is overtreden. Trimbos geeft aan zelf geen informatie over de…<\/p>\n","category_list_v2":"opinie<\/a>","author_info_v2":{"name":"Martijn van der Veen","url":"https:\/\/dev.psd2meniet.nl\/en\/author\/martijn\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/posts\/48"}],"collection":[{"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":1,"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":49,"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/posts\/48\/revisions\/49"}],"wp:attachment":[{"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.psd2meniet.nl\/en\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}